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Wednesday, January 31, 2024
9:00 AM PT/10:00 AM MT/11:00 AM CT/12:00 PM ET/5:00 PM GMT
Business Leader Conversations
Propel growth through relationships beyond the GC
A strong presence in the office of the General Counsel will always be important. Beyond legal expertise, though, lawyers who understand and have perspective on broader business issues can be more valuable to their clients. And that perspective can come most reliably from discussions with a wide array of business leaders.
Many lawyers have not capitalized on these relationships. It’s easy to understand why.
• They don’t feel they have legitimate reasons to approach the business beyond the GC.
• They’re uncomfortable with conversations outside their areas of expertise.
• They fear damaging the GC relationships by appearing to go around them.
In this webinar, we’ll present specific actions that lawyers can take to overcome these obstacles. We’ll cover the following:
• Why these additional relationships are important to the firm and to your clients.
• What the business would hope to achieve in meetings with law firms.
• Asking for the meeting.
• Planning relevant, client-centric content for the meeting.
Bob Wiesner
The Artemis Partnership
Managing Partner, The Americas
Key Focus Area
Developing senior teams to have better, more strategic conversations with client ‘C’ suite directors to uncover potential major business development opportunities, and helping teams deliver winning pitch presentations
Track Record
Bob is the Managing Partner for the Americas region of The Artemis Partnership, and in industry has held leadership positions with KPMG, Saatchi & Saatchi, and McCann Erickson.
Credentials
Based in New York, Bob brings extensive experience in new business pitching and pursuits. He has consulted on several billion dollars’ worth of pitches in the advertising, audit, management consulting, law, pharmaceuticals, high tech, and investment banking spaces. His clients regularly achieve win rates in excess of 60%. He has advised committees presenting Olympic bids, and clients have included BBDO, Saatchi & Saatchi, TBWA Chiat Day, Digitas, KPMG, Ernst & Young, Deloitte, Freeborn & Peters, American Express, Bank of America, Merck, Novartis, DuPont, HP, and Sun Microsystems. He has also worked with numerous start-ups. His work has taken him to Latin America, Europe, and Asia.
Experience
Bob has extensive experience as a business leader. In 1994, Bob joined a boutique training and consulting firm called Rogen International later becoming CEO of North America. As a corporate executive, his roles have included marketing and business development, organizational development, and human resources. Bob holds a BA in Psychology from Rutgers University. Bob has also recently written a published book 'Winning is Better'. More information can be found at: https://winningisbetterbook.com/https://winningisbetterbook.com/.
Register Now!
Questions?
Contact Bre Judkins at bjudkins@primerus.com or 616.454.9939.