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Testing the Case: Focus groups vs Big Data

Thursday, December 5, 2024

1:00 PM PST/2:00 PM MST/3:00 PM CST/4:00 PM EST

Thank you for joining the Personal Injury Institute for a virtual webinar hosted by Jessica Brylo, J.D., M.A, owner and lead litigation consultant at Trial Dynamics. In this session we discussed how to properly test your case and how it's essential to understand the tools in your toolbox and how to best utilize them. Focus groups, mock trials, and big data all serve unique purposes, and Jessica guided us through the best uses for each. 

Together, we’ll explore:

  • When to choose one tool over another

  • What "big data" is and how it compares to traditional methods

  • The benefits and drawbacks of each approach

We explained these concepts with case examples, ensuring you left with valuable knowledge on how to maximize the potential of your case. 

 

Guest Speaker

Jessica Brylo

Jessica Brylo, J.D., M.A.

Jessica Brylo is the owner and lead litigation consultant at Trial Dynamics, a consulting firm dedicated to plaintiff’s civil and criminal defense litigation. She specializes in case framing, jury research, focus groups, mock trials, big data studies, opening statement development, witness preparation, and jury selection. Over the past two decades, Jessica has spoken to thousands of jurors and conducted hundreds of mock trials, the results of which she uses to guide case strategy and framing on cases ranging from soft tissue injuries to 9-figure catastrophic injury cases and multi-billion-dollar class-action lawsuits.

Jessica originally trained with one of the nation’s leading trial consultants, David Ball, Ph.D., and is one of a handful of consultants in the nation who have studied Arizona Project (1996) videos of real juries deliberating. She has a juris doctorate and master's degree in psychology, both from Duke University, and is a past board member of the American Society of Trial Consultants.