With the use of virtual platforms to communicate at an all-time high, speaking opportunities have become a more accessible marketing tool. Since the pandemic hit, Primerus has worked to create and innovate new opportunities for the members to speak – each option providing value in its own unique way.
Below is an outline of those opportunities, and Primerus coordinators stand ready to help direct members toward the right opportunity for you as a firm and as an individual. If you have people at your firm who enjoy speaking, are knowledgeable, and are charismatic, connect with Primerus to help strategize how to market through these different speaking opportunities.
IN PERSON EVENTS
Primerus traditionally offers speaking opportunities at multiple in-person events throughout the year. We’ve had to put a halt to those events until we find a way to safely return to meeting in-person. We look forward to a time when we can return to those events. In the interim, the newly created opportunities are a great way to market and connect.
VIRTUAL PRESENTATIONS
Primerus Webinar Series
Primerus is hosting at least one webinar per week through our new Primerus Webinar Series. Speaking on a webinar is a great way to highlight your firm and attorneys’ expertise from the comfort of home – no masks required. These webinars are typically hosted on Zoom and scheduled to last an hour. The live format allows for attendee interaction and are recorded for further viewing and marketing promotion (posting on social media, distribution to clients and potential clients, etc.).
Often, Primerus can connect interested presenters with other members and occasionally with clients as co-presenters. Therefore, these webinars not only create marketing opportunities but also opportunities to build relationships. The membership need only reach out to their coordinator to let us know you are interested!
Coffee and Conversation
Starting in April of this year, Primerus started the Coffee and Conversation calls to provide members the opportunity to take a few minutes to connect with other Primerus members. It is a casual setting, similar to that of chatting at a coffee shop with your closest friends. These calls are hosted Monday mornings (10am ET) and again Monday evenings (10pm ET) to accommodate the memberships availability. Often the discussions focus on how firms are doing during these unprecedented times and how Primerus can be of assistance.
Initially the calls were hosted by Jack Buchanan. Currently the calls are being hosted by a different Primerus member each week. They are a great way to communicate with members across the globe and are limited in size to 12-15 people so that there can be ample time to converse with the others on the call.
Association of Corporate Counsel’s Legal Quick Hits
Primerus is a sponsor of the Association of Corporate Counsel’s International Legal Affairs Network, which is comprised of over 6,000 in-house counsel, globally, with 4,200 based in the United States. This sponsorship provides members with the opportunity to co-present on Quick Hits with Primerus colleagues in other regions, and in-house counsel. This is another great chance to present your expertise in front of potential new clients. Reach out to your coordinator to schedule a presentation or to sign up for a topic.
Podcasts
Richard Levick – LEVICK, who has spoken at Primerus conferences over the years, has developed a new podcast called In House Warrior, in conjunction with the Corporate Counsel Business Journal. Recorded podcasts are distributed to approximately 75,000 General Counsel globally. To listen to previous podcasts, click here. The podcast will also run on all audio platforms such as Spotify, Pandora, iTunes and SoundCloud. Reach out to your coordinator with a topic in mind, and we will connect you with Richard to schedule your recording.
WEBSITE AND SOCIAL MEDIA
If you are speaking at an event, on a webinar, or even for a different group, please let your coordinator know. We would be happy to promote your work through our website and social media platforms. This includes promoting the presentation prior to its occurrence and posting a recording or link to our platforms post-event. It is helpful to note that adding content to your Primerus webpages helps significantly with search engine optimization. Additionally, if you are posting content to social media, be sure to tag Primerus as it will cast a broader net of who can access and see your speaking engagements.
As you can see, Primerus provides members ample opportunity to market your practice through our different platforms. Please contact your coordinator to discuss what, when, and how to take advantage of these options.