One of the key elements of building a strong identity and recognition for The International Society of Primerus Law Firms (Primerus) is presenting the organization consistently to all audiences. Please follow the guidelines below to incorporate Primerus into your law firm’s website, including displaying the Primerus logo on your homepage and setting up a Primerus branded page on an internal page of your firm’s website.
Primerus Branding – Website Guidelines
Step 1 – Display the Primerus logo on your firm’s home page
- There are 2 logos to select from (jpegs provided):
- The logo should be presented on a white background when available for easiest readability
- Add “The International Society of Primerus Law Firms” to the Alt Tag on the logo
- Link this logo to the page you will create in Step 2 below – http://www.yourwebsite.com/primerus
Step 2 – Create a new page on your law firm’s website to describe and explain your membership in Primerus
- The recommended URL format is http://www.yourwebsite.com/primerus
- Place the Primerus logo centered above the text on this new page.
- The Primerus logo should be presented on a white background when available for easiest readability. A larger jpeg version of the logo is also available:
- Please modify the text below to replace the placeholder content before adding to your site. You are free to use this copy as a starting point to further elaborate on what Primerus membership means to your firm.
Text for use on your website:
[Firm Name] is a member of the International Society of Primerus Law Firms (Primerus). The firm has been a member since [year].
Primerus is a society of top-rated, independent, small to medium size-law firms that have earned the right to display the Primerus seal of quality. As one of the most respected law firm societies, Primerus has become the size of some of the world’s largest law firms. Primerus is growing at an unprecedented pace, and is expanding throughout the U.S., Asia, Europe, Middle East, Africa, Latin America, and the Caribbean. With thousands of lawyers in the society, Primerus members, collectively, offer the breadth of expertise and jurisdictional coverage that only the world’s largest law firms can offer to their clients, but at more reasonable rates. Law firms in the U.S. and Canada must be AV-rated using the Martindale-Hubbell peer review service.
For firms outside of North America, consideration is given to respected resources, such as, Chambers Global Guide, Legal 500 EMEA, and IFLR 1000. Additionally, once approved for membership, every Primerus firm is audited, annually, to ensure that the legal services they continue to provide to clients are of a consistent high quality, year after year. Each member is committed to the following standards: Integrity, Excellent Work Product, Reasonable Fees, Continuing Legal Education, Civility and Community Service.
[Insert Quote from Key Contact]
- Name, Title – Firm
As a member of the [Member Firm Primerus Institute] we help with issues related to [comma separated list of top 5 practice areas] and more.
Notes:
- Link [Firm Name] to your member firm overview page on Primerus.com.
- Identify the [year] the firm was accepted into membership
- [Insert a quote from Key Contact], some themes to base your quote around:
- Honored/Proud/Excited to be accepted into membership
- Speak to what membership allows you to do for your clients
- Short blurb as to what your firm does well and how membership makes you better
- Expands your firm’s reach/access to a global network
- Great to be connected with other high-quality law firms globally
- [Member Firm Primerus Institute]:
- Primerus Business Law Institute
- Primerus Defense Institute
- Primerus Personal Injury Institute
- Use “/” between listing of multiple institutes, i.e. Primerus Business Law Institute/Primerus Defense Institute
- Link the Primerus logo to https://www.primerus.com/
- Link [comma separated list of top 5 practice areas] to each of your firms applicable practice area pages on Primerus.
- Link more to your firms practice area listing on Primerus.
For more information or for questions please contact the Primerus Services Department.