Skip to main content

View more from News & Articles or Primerus Weekly

2025 April 15 - Weekly Travelogue - Wisconsin - header

 

By Tom Kirvan

The nation’s ‘Dairyland’ blends beauty and bustle

Located in the heart of the U.S.’s Midwest, Wisconsin is a state brimming with scenic landscapes, rich history, and a thriving cultural scene. Often called "America’s Dairyland" due to its world-famous cheese and dairy production, Wisconsin offers a delightful blend of natural beauty, bustling cities, and charming small towns. 

Wisconsin is home to approximately 5.9 million residents, making it the 20th most populous state in the U.S. The state's diverse population includes strong German, Scandinavian, and Polish influences, which have helped shape its traditions, festivals, and cuisine.

Geographically, Wisconsin is a treasure trove of lakes, rivers, and woodlands. With more than 15,000 lakes, including Lake Michigan and Lake Superior along its borders, the state is a paradise for fishing, boating, and water sports. The rolling hills of the Driftless Area, the dense forests of the Northwoods, and the scenic bluffs along the Mississippi River provide a stunning backdrop for year-round outdoor adventures.

Wisconsin's history is deeply intertwined with Native American cultures, European exploration, and American frontier expansion. Before European settlers arrived, the region was inhabited by tribes such as the Ojibwe, Ho-Chunk, and Menominee. French explorers like Jean Nicolet first visited the area in the early 17th century, paving the way for fur trading and eventual statehood.

Wisconsin became the 30th state of the U.S. in 1848. During the Civil War, it played a significant role in supporting the Union army. In the late 19th and early 20th centuries, the state became a leader in progressive political movements, labor rights, and education reforms.

Wisconsin's economy is diverse and robust, with industries spanning agriculture, manufacturing, health care, and technology. The state is the leading producer of cheese in the U.S. In addition, Wisconsin ranks among the top states for beer production, thanks to a rich brewing tradition rooted in its German heritage.

Manufacturing is another key economic driver, with Wisconsin excelling in the production of paper products, machinery, and automobiles. In recent years, the state has also seen growth in the health care, biotech, and information technology sectors, particularly in cities like Madison and Milwaukee.

Madison, the state capital, is known for its vibrant arts scene, political activism, and beautiful lakeside setting. As home to the University of Wisconsin-Madison, the city boasts a lively student population and a progressive atmosphere. Madison is also famous for its extensive biking trails, picturesque parks, and the stunning State Capitol building.

Milwaukee, Wisconsin’s largest city, is an economic and cultural hub located on the shores of Lake Michigan. Known for its brewing industry, historic architecture, and thriving music scene, Milwaukee is a must-visit destination. The city hosts a variety of festivals, including Summerfest, one of the largest music festivals in the world.

2025 April 15 - Weekly Travelogue - Wisconsin - flag

 

2025 April 15 - Weekly Travelogue - Wisconsin World Map

 

Fast Facts:

Capital: Madison
Population: 5.9 million
Highest Point: Timm’s Hill (1,951 feet)
Longest River: Wisconsin River (420 miles)

Primerus Members:

  • Kohner, Mann & Kailas, S.C., PBLI
    (Milwaukee, Wisconsin, U.S.)

    Kohner, Mann & Kailas, S.C., a full-service business firm based in Milwaukee.

  • O’Meara Wagner P.A., PDI
    (Eau Claire, Wisconsin, U.S.)

    O’Meara Wagner P.A., a civil defense firm located in Eau Claire.

Five Must-See Destinations

  • Door County: Often called the "Cape Cod of the Midwest," Door County is a picturesque peninsula known for its charming small towns, scenic shorelines, and iconic lighthouses. Visitors can enjoy cherry picking, wine tasting, and exploring state parks like Peninsula State Park for hiking and breathtaking views of Green Bay.
  • Wisconsin Dells: Dubbed the "Waterpark Capital of the World," Wisconsin Dells is a top destination for families and adventure seekers. Beyond its numerous water parks, the area offers stunning rock formations along the Wisconsin River, best explored via boat tours or hiking trails.
  • Apostle Islands National Lakeshore: Located on Lake Superior, the Apostle Islands are a stunning collection of 21 islands featuring sea caves, old-growth forests, and historic lighthouses. In winter, the frozen sea caves become a spectacular natural wonder, drawing visitors from all over the country.
  • Taliesin: The former home and studio of renowned architect Frank Lloyd Wright, Taliesin in Spring Green is a masterpiece of organic architecture. Visitors can tour the estate and learn about Wright’s innovative designs and his lasting influence on modern architecture.
  • Lambeau Field in Green Bay: NFL fans won’t want to miss a visit to Lambeau Field, home of the Green Bay Packers. This legendary stadium offers tours, a Hall of Fame and museum, and an electrifying atmosphere on game days.