to the Galapagos Islands. In preparation for
the trip, I read more about Charles Darwin
and the theory of evolution, since we'd be
visiting the same islands he did. A famous
quote often attributed to Darwin goes
something like this: "It is not the strongest
intelligent that survives. It is the one that is
most adaptable to change." In the struggle
for survival, the so-called fittest win out
at the expense of their rivals because they
succeed in best adapting themselves to
their environment.
In the 22 years since we founded
Primerus there have been many changes
to the legal profession. Our start came
before emails and the internet. Before
globalization. Before iPhones and iPads.
Before many companies missed the boat.
As leaders of our businesses, we must look
into the crystal ball to try to see what our
world will be like over the next 10 to 20
years. And we must start now so we don't
end up like companies and law firms that
are no longer around.
shift during and following the recession of
2008. It's no coincidence that in 2009, the
year immediately following the economic
crisis, Primerus had one of its most
successful years of growth ever, and the
growth continued in the years following.
wanted high quality legal services for
reasonable fees. Quality and value that's it.
You can read more about these trends
in the lead article on pages 5 through 7,
for which we interviewed the lead author of
the 2014 Report on the State of the Legal
Market from Georgetown University Law
Center and Peer Monitor. I believe the
information in the report supports the fact
that Primerus is on the right track and is
leading the way in this industry.
The report makes it clear what clients
want. They want their lawyers to provide
top quality legal services, which has
always been and still is, a top priority. But
now, they want much more. They want
their lawyers to be more responsive, more
effective and efficient to keep the cost
down, and they want the cost of their legal
services to be more predictable.
gone global and most major companies
are engaged in some form of international
commerce, the time has come for a world
alliance of top quality independent law
firms, like Primerus, sharing very high
Six Pillar standards and a common brand
their legal needs arise.
Primerus' vision is to create what I like
to call the law firm of the 21st century
a revolutionary model in the delivery of
legal services. The law firm of the 21st
century is one that meets clients' needs
for the best service and value, shares
common standards of quality and integrity,
shares a single language with high tech
communications and personally partners
with clients to meet their needs. We look
forward to an exciting future at Primerus.
legal profession. Our start came before emails and the internet. Before globalization.
Before iPhones and iPads. Before many companies missed the boat.