Greenberg Glusker
Address
2049 Century Park East, Suite 2600
Los Angeles, CA 90067
United States
Member since
2005
PBLI
Intellectual property has become the most valuable asset of an increasing number of businesses, especially those in the creative-driven economy of Los Angeles, California. Because of the ever-evolving nature of the technology that allows businesses to create and exploit their IP, not to mention the law’s constant attempt to keep pace, it is also one of the most difficult areas of law for businesses to understand.
With over 50 years of experience, Greenberg Glusker has long been a leader in the field of IP. The firm has Los Angeles intellectual property attorney have extensive experience in intellectual property law, from the common to the cutting edge. Greenberg Glusker has advised both emerging companies and industry leaders in numerous IP-driven industries, including entertainment, video games, software, fashion, beauty care, toys, medical devices, furniture, food, beverage, and restaurants.
The LA IP attorney professionals at Greenberg Glusker pride themselves on applying a common sense approach to their clients’ matters, taking into account both legal and practical considerations. The firm's goal is to provide intelligible explanations and advice on complex intellectual property issues so that their clients can focus on what they do best: running and expanding their businesses.
Greenberg Glusker has experience managing many specific types of intellectual property cases including:
Greenberg Glusker regularly assists companies with all aspects of the protection, prosecution and enforcement of their creative works, including motion pictures, videogames, comic books, iconic fictional characters, fashion designs, apps and software. The firm has been at the center of many headline-making copyright cases. If your business is centered around the creation and/or exploitation of copyrights, the Los Angeles intellectual property attorney professionals at Greenberg Glusker can help you ensure your assets are properly registered and protected against infringement.
Businesses that deal in intellectual property are constantly faced with complex transactions in connection with the creation and monetization of their IP, which can range from a simple work-for-hire agreement to a lucrative license to an asset purchase agreement involving a myriad of rights. Our LA IP attorney counselors have a breadth of experience with complicated transactions in connection with the acquisition, licensing and disposition of a wide range of intellectual property assets, and can offer valuable advice from the inception of discussions to the execution of the transaction.
Often times a company’s most valuable asset is the brand it has built and the goodwill associated with that brand. The Los Angeles IP attorney professionals can provide valuable assistance from the initial stages of a proposed brand through the continued enforcement of rights in that brand once it has become established. Greenberg Glusker has advised a wide array of businesses on with respect to the protection and enforcement of their brands, from emerging companies with one trademark to international corporations with worldwide trademark portfolios. Whether you are looking to register or enforce your rights in a name, slogan, logo, product packaging, store design, or even a distinctive sound or color, Greenberg Glusker can assist you.
Contests and sweepstakes are popular promotional tools for many types of businesses. Whether conducted online, via social media or mobile apps, or via more traditional methods such as mail-in or retail promotions, contests and sweepstakes are subject to a myriad of federal, state, and even international laws. These intellectual property laws may pertain to lotteries, gambling, privacy, intellectual property, advertising, publicity, and many other areas of the law. Greenberg Glusker regularly assists clients throughout various industries to navigate this patchwork of laws and regulations by helping them structure their promotions properly and draft rules that are legally compliant.
Whether a company is planning to move forward with a new brand or would like to incorporate content into its product that may be owned by a third party, it is critical that clearance procedures are undertaken to avoid potential legal problems. Similarly, when a company is in a position to sell or acquire IP, it must first ensure that the assets in question are clear of any legal obstacles. The Los Angeles intellectual property attorney counselors regularly assist our clients with the review and clearance of potential and existing IP and provide critical advice that can help clients avoid legal issues down the road.