![]() HCA remains confident to take action on an international scale and expects international players to align their practices with its guidance, where relevant. forward its idea of "super complaints" (i.e., such complaints that were sent directly to the HCA by or through authorities or consumer associations). Although the HCA does not make distinction between complaints, such pre- selected and comprehensive presentations by professional organizations may receive more intensive and swifter intervention by the HCA. The HCA concluded its strategy paper by emphasizing its intention to accelerate and strengthen international cooperation within the framework of the Consumer Protection Cooperation Network and under the support of the European Commission's New Deal for Consumers. players insight into how the group perceives market activities. The ambitious undertaking to solve at least one novel issue every year may represent an overly eager approach to enforce competition on the digital markets and among major international companies. On the other hand, it is arguable whether such a strong approach from the HCA is indeed necessary. The HCA is definitely planning to initiate an analysis of the online comparison services market. Therefore, undertakings, which perform such the near future. This inquiry is not restricted to price comparison websites, but extends to any online service, which allows for product comparisons. Furthermore, players, who also market their own products through such services, may expect a high level of scrutiny. The HCA is likely to thoroughly control whether consumers are provided with all information regarding the basis of a comparison and the proof regarding the lack of bias in the algorithms. All other undertakings, which are active on the digital markets, may well expect to be the target of HCA's scrutiny. If the authority remains consistent with its own goals and keeps providing guidance regarding novel issues and compliance, the number of tech companies approached by the HCA may increase significantly in future. |