meet their unique legal needs." the Bedrock of Primerus that a significant shift took place in the legal industry. After more than a decade of economic boom for law firms, with demand for legal services increasing each year, suddenly demand dropped. Now, a seller's market had shifted to a buyer's market, and clients began demanding more from their law firms better and more adaptable service, high quality work product, and more efficiency and value for their money. Fortunately for Primerus, those client demands are the fundamentals of how Primerus works, as exemplified in the product, reasonable fees, continuing legal education, civility and community service. Primerus was founded in 1992 to restore honor and dignity to the legal profession and to help rebuild the public's trust in lawyers and the judicial system, and for 20 years it has worked to set the standard in client service. "The Primerus brand of high quality legal services for reasonable fees was and is just what clients are seeking quality and value," Buchanan said. "Primerus has always supported clients by holding law firms to the high standard of service that every business and individual deserves from an attorney. As a profession we had strayed away from that, and I formed Primerus to help bring it back." Right Lawyer of client service, Primerus' work as "matchmaker," bringing together clients with the perfect lawyer for their needs, represents the ultimate innovation in client service. Primerus is uniquely equipped to do this for clients, Buchanan explained. While there are many directories of lawyers and law firms, none offer the same level of quality assurance and screening that Primerus does, accepting only the finest law firms around the world and subjecting them to consistent quality reviews. And none other offers a free service to clients, with a staff to help them select the right lawyer for them anywhere in the world. A large part of that is the work of Primerus' Corporate Client Department. Formed in 2011, the department is dedicated to generating new business development opportunities for Primerus members, and in doing so, helping clients find the lawyers they need. The department fields requests from clients seeking a law firm in a specific geographic location or with a specific expertise, or both. Many times, a Primerus firm member will fit the criteria, but if not, Primerus does not stop there. If Primerus has a firm in the same geographic area, but without the correct expertise, they will ask the Primerus firm to recommend another quality, local firm with the required specialty. Other times, Primerus will turn to its member development team to recommend a prospective law firm (one that the department has researched for quality but not yet invited for membership, or has not yet completed the membership process). Primerus also will tap into its more than 3,600 attorneys for recommendations of fellow quality lawyers. "We try to go above and beyond to make sure clients find what they're looking for, whether it's a Primerus member or not," Buchanan said. "We want them to know their best interest is our best interest." consisting of nearly 200 law firms with about 3,600 attorneys in over 40 countries, the opportunities are countless. Primerus member Roger Brothers of Buchman Provine Brothers Smith in Walnut Creek, California, is pleased with the ways Primerus has helped him better serve his clients since joining in October 2012. "Primerus has helped me provide representation for my clients, and I know the representation they're going to get will be good," he said. Brothers was impressed with Primerus' vetting process. "I know every Primerus attorney has gone through the same process I went through," he said. "That immediately instills confidence." And it does the same for clients. Matthew Tegmeyer, casualty manager for Vericlaim in Naperville, Illinois, first discovered Primerus through Primerus member John Brydon of Brydon, Hugo & Parker in San Francisco. Tegmeyer's company, Vericlaim, represents The Scott's Miracle-Gro Company, a Fortune 500 lawn care corporation, who often would look to Vericlaim for recommendations when they needed a litigator somewhere in the country. When they became displeased with a California law firm due to exorbitant fees, one of Tegmeyer's Vericlaim associates recommended Brydon, Hugo & Parker. Pleased with the results and the fees, they hired him for other cases, Tegmeyer said. Eventually, Brydon introduced Tegmeyer to other Primerus attorneys, and he began attending Primerus client events such as the Primerus Defense Institute Convocation. "One thing I love about Primerus is they're not `in-your-face,'" Tegmeyer said. "They are not beating down my door trying to get business, and I really appreciate that." Now, he has worked with Primerus firms in Rochester, New York; New Orleans, Louisiana; Lexington, Kentucky; and others. "The results were all excellent. The reporting was on spot and I didn't have to |