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Primerus is truly a global society with
3,000 attorneys in 40 countries.
But how do the relationships start that
lead to those global connections?
They start with an introduction, a
handshake, a face-to-face meeting. That's
why in 2016, Primerus is offering more
opportunities than ever for clients to meet
trusted Primerus attorneys from around
the globe ­ in low-pressure, educational
and social environments.
It worked for Jim Woody, senior
manager of liability claims and litigation
with Coca-Cola Bottling Company
Consolidated, the United States' largest
independent bottling company, based in
Charlotte, North Carolina.
Woody, a client of Primerus member
firm Christian & Small in Birmingham,
Alabama, attended two Primerus Defense
Institute (PDI) Convocations and one PDI
Transportation Seminar. Since then, he's
become a self-described "big Primerus
fan," looking to Primerus when he needs
legal representation.
"I was very impressed with the skill
level and quality of the attorneys I met
there," Woody said. "I left with both
friendships and business relationships."
Over the past 16 years, Woody has
developed relationships with law firms in
the 12 southeastern states where he has
bottling contracts with Coca-Cola. But
now, as his business will nearly double in
the coming 18 months and expand to new
areas, he will rely on Primerus to find the
trusted attorneys he needs.
"With the Six Pillars of Primerus,
I feel confident that the integrity and
thought process of Primerus attorneys is
very consistent with what I think is a good
legal process," Woody said.
All Primerus attorneys pledge a
commitment to the Six Pillars ­ integrity,
excellent work product, reasonable fees,
Going Global Gets Personal
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