![]() The first one was small with about 30 members and 20 corporate clients. Since then, Primerus has held one Convocation each year with 60 to 70 PDI members and 50 to 60 clients attending. "Each one has been an outstanding success," Buchanan said. "Clients tell us they welcome the opportunity to meet quality lawyers from around the world in a low-pressure environment. It's amazing to see how the connections made at events like these build the foundation for future friendships, as well as attorney- client relationships." Though the Convocations and other Primerus client events provide clients with the opportunity to meet lawyers who can help them with their legal needs, they also help by providing educational offerings relevant to corporate clients in their day-to-day work. Woody remembers one example from the 2014 PDI Convocation in Scottsdale, Arizona. A panel of Primerus attorneys and clients, including Woody, followed an evolving hypothetical case scenario based on real world litigation, highlighting cutting edge and practical case-related problems. The event culminated in a mock presentation from some of the finest Primerus trial lawyers. The event showed to Woody that Primerus attorneys are interested not in transferring fault or finding someone to blame, but rather in working together with everyone involved to find the best result of a bad situation. "That's the way I like to conduct business," Woody said. to Europe event in conjunction with its Global Conference in Amsterdam, Netherlands the first time the event was held outside of the United States. According to Reinier Russell, managing partner of Primerus member firm Russell Advocaten in Amsterdam, the event was a ever before. "It was a great environment to get to know each other and clients better," he said. "With the dedication and enthusiasm of all members, we strengthened personal ties. The result is providing better service to the clients we met and making it easier to make referrals to colleagues." He added that within the world's big law firms, partners do not really know each other, whereas within Primerus, members really know each other personally. Russell said that because Primerus is a global organization, holding client events around the world allows Primerus to better meet the needs of clients. "The best way to reach clients is by approaching them in their home country," he said. "Knowing people allows us to tailor our assistance because we know what they are looking for." At Russell Advocaten, Russell said they frequently talk with their clients |