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8
T H E P R I M E R U S P A R A D I G M
about Primerus so they understand the
benefit it provides to have connections
around the globe.
"Being a Primerus-approved member,
we don't hesitate to refer our clients to our
Primerus colleagues around the world,"
Russell said. "We actively promote
the Primerus brand and our Primerus
colleagues with our clients throughout
The Netherlands."
Helping Clients Find the
Right Lawyer
Primerus member Brian Wagner of Mateer
Harbert in Orlando, Florida, and other
Primerus attorneys are now working
to find ways to make it even easier for
clients to get connected with the Primerus
attorneys they need.
It started when Wagner and Primerus
member Patricia Barcellos of Barcellos
Tucunduva Advogados in Sao Paulo,
Brazil, started talking at a Primerus event
in Zurich, Switzerland, about the large
amount of business transactions between
Florida and Brazil.
"Each of us had clients who did
business in the other country," Wagner
said. "This is a big benefit of being a
Primerus member. If you have a client
who needs an attorney in another place,
Primerus offers a great way to assist
your client in finding quality legal
representation."
Wagner, Barcellos and other Primerus
members are working to help discover
other areas of overlap among members so
they can better serve clients.
Thanks to Wagner's relationship
with Barcellos, he can refer clients with
confidence. "My clients trust me and my
judgment and just going into a jurisdiction
cold is not the best way to pick a lawyer,"
he said. "Now they have an opportunity
for an introduction to someone I know."
Wagner said, "I think that's very
important to clients. They want to know
what to expect when they walk into a
relationship with a lawyer. You have to
walk in with a certain amount of trust, and
of course that can then be won or lost."
And thanks to Primerus, Wagner can
offer those connections all around the
world. "This is typically something clients
can get only by hiring the giant law firms.
With Primerus, they can do it through me
and save money."
"I tell my clients all the time, `Who
would think that a mid-sized firm in
Orlando would have connections in Sao
Paulo, London ... anywhere in the world?'
In any of those places, I can connect them
with someone they can trust, and I have
probably met them, shaken their hand and
maybe even had dinner with them."
Buchanan said that's exactly how
Primerus works. "We bring the best of
both worlds to clients by offering excellent
legal services from almost 200 high
quality, multi-specialty, "Six Pillar" law
firms located in every continent, except
Antarctica, on the face of the planet,"
he said. "We also provide those highly
valued legal services at half the cost the
big companies would pay to the mega
and large law firms."
"I tell my clients all the time, `Who would think that a
mid-sized firm in Orlando would have connections in
Sao Paulo, London ... anywhere in the world?' In any
of those places, I can connect them with someone they
can trust, and I have probably met them, shaken their
hand and maybe even had dinner with them."
-- Brian Wagner, Mateer Harbert
Orlando, Florida