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T H E P R I M E R U S P A R A D I G M | C e l e b r a t i n g 2 5 y e a r s w i t h t h e w o r l d ' s f i n e s t l a w f i r m s
Building upon this growth, going
global was the next step for Primerus. In
May 2010, Primerus held a conference in
Paris, France, attended by about a dozen
firms from European countries including
Switzerland, Germany, The Netherlands,
Greece and Hungary.
Nearly every firm there later
joined, including Russell Advocaten of
Amsterdam.
"We joined
Primerus because
we wanted to be able
to offer our clients
quality legal services
worldwide," said
the firm's managing
partner, Reinier
Russell. "As a member firm, we are
able to share knowledge and to refer our
clients to the best lawyers and offer them
specialized services all over the world."
Law firms in more countries would
follow, and Primerus now has member
firms in nearly 50 countries.
Edward Sun,
senior partner at
Hengtai Law Offices
in Shanghai, China,
remembers one
time when his firm
was able to help a
business partner, an
Italian lawyer, work with five Primerus
law firms for his clients.
Sun wanted to become involved in
Primerus to do just that ­ get referrals
from other members firms, as well as
find lawyers in other jurisdictions for his
clients when needed.
Primerus members refer their clients
with confidence to those firms around
the world, knowing that each firm has
been vetted according to the highest
standards. Before accepting a member
firm, Primerus uses all the ratings
services available, including Martindale
Hubbell, Best Lawyers, Chambers and
Legal 500. Primerus then conducts
a more extensive investigation of the
firm, including attorney backgrounds,
references and malpractice history
checks. An independent accreditation
board has the last word on admission
and retention of members, while another
board oversees quality assurance to more
specifically define the high standards
embodied within the Six Pillars and to
help firms live by those standards in
everyday practice.
Ferris serves on the accreditation
board as well as the Primerus board of
directors, so he speaks with assurance to
clients that all Primerus firms meet the
quality standard.
"Primerus is a great place to house
the majority of your legal business,"
Ferris said. "The Primerus lawyer near
where you are headquartered has the
ability to put you in touch with lawyers
all over the world, and I know that they
are good lawyers from good law firms."
2012: Primerus updates its tagline to
"The World's FInest Law Firms" to reflect
the quality of the member firms.
2015 Primerus Global Conference
October 1-4, 2015
|
Radisson Blu Hotel
|
Amsterdam, Netherlands
Primerus members and clients will gather in Amsterdam for this
showcase event, featuring educational sessions and social events
that will strengthen the society's global ties. For more information,
contact Chad Sluss at csluss@primerus.com or 800.968.2211.
May 2010: Primerus hosts a
conference in Paris, France, with
about a dozen European law
firms. Most of those firms would
later join Primerus ­ the impetus
for the society's tremendous
international growth. Primerus
now has member firms in nearly
50 countries.