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16
T H E P R I M E R U S P A R A D I G M
Melissa Demorest is an associate with Demorest Law Firm, where
she focuses her practice on business law and business transactions,
and primarily represents start-ups, small businesses and family
businesses.
Demorest Law Firm
322 W. Lincoln
Royal Oak, Michigan 48067
248.723.5500 Phone
248.723.5588 Fax
melissa@demolaw.com
www.demolaw.com
Melissa Demorest
In April 2012, President Obama signed
the JOBS Act into law.
1
Title III of the
JOBS Act, the "CROWDFUND Act,"
2
permits crowdfunding, which allows a
small business to raise up to $1 million
in a year by issuing stock to many small-
scale investors, without going through
an initial public offering ("IPO"). The
United States Securities and Exchange
Commission ("SEC") will regulate
crowdfunding. Before businesses can
begin crowdfunding, the SEC must issue
regulations on how it will be done. The
regulations should be issued around the
end of 2012.
3
Nothing can be done to ac-
tually issue crowdfunding securities until
after the SEC issues its rules. Here is a
summary of how crowdfunding will work:
How it Works
The basic structure of crowdfunding
requires a crowdfunding issuer to work
with a crowdfunding intermediary
to issue securities to investors. The
crowdfunding intermediary will handle
the investor transactions and may not
issue the funds to the issuer until the
target offering amount (up to $1 million)
is reached.
·
Crowdfunding issuers will be permitted
to issue up to $1 million in securities
per year, with different requirements at
different investment thresholds.
­
There are net worth limits on how
much a particular investor can
invest. For example, if an investor
earns less than $100,000 annually,
he can invest up to 5 percent of
annual income or $2,000 (whichever
is less). An investor whose net
worth or annual income is more
than $100,000 can invest up to 10
percent of her annual income or
net worth, not to exceed $100,000
annually.
·
Crowdfunding issuers will not be
required to make all of the disclosures
required in a public offering, but will
have to make certain disclosures in a
crowdfunding offering memorandum,
including:
­
Name, address, and legal status of
the entity
­
Issuer's business plan
­
Names of issuer's officers and
directors, and anyone holding
more than 20 percent of the equity
in issuer
­
Description of intended use of
proceeds
­
Target offering amount and
deadline to reach it
­
Price, or method for determining
the price
­
Description of ownership and
capital structure of issuer
­
Description of issuer's financial
condition, including specific
financial statement requirements
for target offering level
·
Over $100,000, the issuer's financial
statements must be reviewed by an
independent CPA
·
Over $500,000, the issuer's financial
statements must be audited
·
Issuer will be required to provide
investors and the SEC with financial
reports at least annually.
·
The SEC rules will require that
crowdfunding issuers use the services
of a crowdfunding intermediary, such
as a "funding portal" or a broker
registered with the SEC, to issue
the securities.
­
The crowdfunding intermediaries
will be strictly regulated and
cannot give investment advice.
Their primary role will be
to provide information and
disclosures to investors, and to
reduce the risk of fraud.
Crowdfunding: What You Need to Know
North America