books on 2012, a very successful year for
Primerus, and looking ahead to 2013, a
year which promises even more growth
for us within the United States and
around the world. With 200 law firms
in 44 countries, we are larger now than
ever before. I expect early in 2013, we
will be in 50 countries. Primerus truly is
offering very high quality legal services
at reasonable fees around the world.
But as many of you know from
experience, with growth comes new
challenges. How do we ensure that
every lawyer in every one of our law
firms around the world is meeting the
quality and ethical standards that form
the foundation of Primerus? After just
returning from our first Primerus Global
Conference in Scottsdale, Arizona, I
can assure you our quality standards
stand strong, and we are indeed the
world's finest law firms. I know this is a
bold claim. And as an attorney myself, I
know you cannot make a claim like that
without the evidence to prove it.
You'll read more on page 5 about
the systems we have in place to ensure
quality throughout our ranks, but I
those safeguards: our newly established
Quality Assurance Board. The board
has the important role of further
defining the high standards embodied
in the Six Pillars and translating them
across cultures around the world. The
Six Pillars (Integrity, Excellent Work
Product, Reasonable Fees, Continuing
Service) form the bedrock of Primerus.
Any Primerus law firm has a longstanding
record of commitment to these values,
and now we're doing the important work
of making sure they mean the same thing
to every member around the world.
The Quality Assurance Board,
working together with our well
established Accreditation Board, will
review the performance of all member
firms, facilitate client matter referrals
and identify best practice standards. As
one part of their duties, expect to see
after-matter client surveys when you
work with a Primerus firm. I'm a firm
believer in the J.D. Power and Associates
approach to customer (or client, if you
will) satisfaction. This board, working
as one piece of our larger approach to
quality assurance, will help us use the
proven J.D. Power system in the legal
you by searching for the best law firms
in the world, we vet them using a strict
admission procedure, and then audit
them annually (more often if needed) to
ensure they're still meeting the highest
quality standards.
I'm proud of the systems Primerus
has in place to ensure that every
law firms is a positive one. When we
say we have the world's finest law firms,
we mean it. But perhaps it means even
more to hear our clients talk about their
experiences with us. Starting on page
5, you'll hear from just a few of many
clients who say Primerus is the first
place they come when they're looking
for a good lawyer, because they know
that the next Primerus firm they hire is
certain to be as good as the last one they
worked with.
If you haven't yet discovered exactly
who the world's finest law firms are, I
invite you to do so in 2013. I know it
will be worth it.