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W I N T E R 2 0 1 3
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1. Knowledge Stage: during which the
investor shall have the opportunity to
learn every detail of what should be
understood as a franchise.
2. Planning Stage: reviewing and
establishing the strategy to adopt in
the development of the franchise and
the guidelines to follow.
3. Execution Stage: all of the manuals
discussed in the planning stage are
executed and developed.
4. Establishment Stage: advisory
services are provided concerning the
establishment and actual operation of
the franchise system in real time.
AMPYME is, with its model,
mainly seeking to create a document
for investors involved in the franchise
system to use as an instrument for
planning, induction and consultation,
in order to achieve knowledge of the
franchise in its strategic, commercial and
operational aspects, while at the same
time identifying the expectations of the
franchiser and the objectives to achieve
in the development of the project.
AMPYME has identified the
following advantages or contributions of
franchises to the national government:
· Fosteringthedevelopmentof"micro,
small and medium" enterprises
· Creatingjobs
· Fosteringself-employment
· Increaseinthequalityand
productivity of commerce and
services
· IncreaseintheGIP
· Increaseofconsumption
· Developmentoftheinvestment
· Receiptofforeigncurrencydue
to export of franchises
· Moreoffersofproductsandservices
in distant zones
· Regionaldevelopment
Due to the construction of new
commercial centers, there are now
more than 200 franchises in Panama,
including both local and international
ones. The international ones are
prevailing in the market, and this is
one of the reasons why AMPYME has
chosen 10 concepts to develop for the
creation of franchises, such as beauty
salons, ceviche sales, ice cream, roast
meat restaurants, laundries, shoemakers
and tailor shops, popular drugstores,
child care centers, bakeries and sweets
producers.
Finally, the success of franchises in
Panama is based on the trust and smooth
communication of the parties and the
enterprise will of the franchisee, as well
as the professional administration of
the franchiser.